Frequently Asked

Questions clients ask before they call us.

Plain answers about how we engage, what we cost, how we handle confidentiality and what to expect when the stakes are high. If something is missing, ask us directly.

01

Working with us

  • Do you work on retainer or by project?

    Both. Most relationships begin with a defined project, often a launch, transaction or reputation engagement, and convert into a retainer once cadence and trust are established. We do not take on work we cannot staff with senior people.

  • What is your minimum engagement?

    Project work typically starts at a six-week scope. Retainers are sized to the brief rather than the calendar, but assume a senior team committed for at least six months so that institutional memory accrues.

  • How quickly can you onboard?

    For planned mandates, two weeks from signed engagement letter to first deliverable. For crisis response, hours.

  • How do you handle conflicts of interest?

    We screen every prospect against our active client list and decline work that compromises an existing relationship. In sectors where two principals legitimately need counsel, we will say so and let the client choose.

02

Sectors and geography

  • Which sectors do you cover?

    Financial services, technology, ports and terminals, project and contract logistics, industrial and free zones, and multi-group diversified portfolios. Detailed views are on the Sectors page.

  • Do you only work in the GCC?

    We are based in the UAE and most mandates have a GCC centre of gravity, but our work routinely extends into Europe, the wider MENA region, the Indian subcontinent and East Africa where our clients operate.

  • Can you deliver in Arabic as well as English?

    Yes. Senior bilingual counsel and native Arabic editorial sit inside the team, not at the end of a translation pipeline.

  • Do you have people on the ground in each market?

    We operate a senior-led model with a tight bench in the UAE and a vetted network of regional and international partners we co-staff with when local depth is required.

03

Crisis and reputation

  • Do you provide out-of-hours response?

    Yes. Retainer clients have direct, 24/7 access to senior counsel. We staff the desk during weekends and holidays whenever a live issue warrants it.

  • What counts as a crisis?

    Anything that threatens the licence to operate, the share price, the regulator relationship or the trust of a critical stakeholder. If you are not sure, call us.

  • Can you help us prepare before something happens?

    That is most of our crisis work. Risk audits, scenario war-games, message-house construction, spokesperson rehearsal and dark-site preparation, so the response on day one is rehearsed rather than improvised.

  • Will you go on the record on our behalf?

    No. We prepare your spokespeople and shape your statements; we do not stand in front of the camera for you. The voice has to belong to the institution.

04

Financial and M&A communications

  • When should we engage you ahead of an IPO?

    Twelve to eighteen months out is ideal. That gives time to build the equity story, condition the market, train the executive team and align with bankers, lawyers and the listing authority before disclosure obligations begin.

  • Do you engage directly with regulators?

    We coach and prepare. Engagement with the SCA, FSRA, DFSA, CBUAE and equivalent authorities is led by the client and their legal counsel; we sit alongside.

  • How do you protect deal confidentiality?

    Code names, restricted distribution lists, segregated workstreams and named individuals only. Every team member is under NDA before reading a single document.

  • How do you work with our bankers and lawyers?

    As one transaction team. We map the communications workstream into the deal timetable, attend the working-group sessions that matter and never go to market without sign-off from counsel.

05

Commercials

  • How do you price?

    Project fees for defined scopes; monthly retainers for ongoing counsel; success-linked components on transactional work where appropriate. We are transparent about who does the work and at what rate.

  • What does reporting look like?

    A monthly written brief tied to the objectives in the engagement letter, plus a quarterly review with the client principal. No vanity dashboards.

Still wondering

Didn’t find your question? Let’s talk.