Strategic Communications · Middle East

Commanding narrative.
Measured influence.

We help leadership teams align message, timing and trust across media, investors and employees. Comms& blends strategy and execution so you can navigate change and protect reputation when it matters most.

Architectural detail of a tower in Dubai at golden hour
Financial Communications&Mergers and Acquisition Communications&Reputation Management&Influence Campaigns&Marketing Strategy&Crisis Management&Executive Positioning&
Financial Communications&Mergers and Acquisition Communications&Reputation Management&Influence Campaigns&Marketing Strategy&Crisis Management&Executive Positioning&

Chapter 01 · The Firm

A consultancy built for moments of consequence.

Comms& is a dedicated, cost-conscious strategic communications and marketing consultancy built to help leadership teams drive meaningful marketing, protect reputation and create lasting value.

We help align message, timing and trust across media, investors and employees, blending strategy with execution so you can navigate change, build confidence and protect reputation when it matters most.

60+

Combined years of expertise

40+

Mandates delivered

3

Continents covered

Chapter 02 · Practice

Integrated disciplines, one practice.

All capabilities →
01&

Financial Communications

Equity story, disclosure rhythm, media training and investor-facing content that withstands scrutiny.

02&

Mergers and Acquisition Communications

Day-one narratives, integration messaging and stakeholder alignment through complex deals.

03&

Reputation Management

Crisis preparedness, response and recovery for boards under pressure from regulators, media or activists.

04&

Influence Campaigns

Earned, owned and paid programmes that move opinion among the audiences that decide your future.

05&

Marketing Strategy

Brand positioning, content engines and B2B demand programmes built around a coherent corporate story.

06&

Executive Positioning

Thought leadership, keynote preparation and media presence for founders, chairs and C-suite.

07&

Events Management

End-to-end design and delivery of investor days, analyst briefings, launches and stakeholder convenings that earn attention and protect reputation.

08&

Technology Integration

Marketing technology architecture, AI integration and Martech stack design that connect data, content and outcomes across the funnel.

09&

Sustainability and Social Responsibility

ESG narrative, sustainability reporting and community programmes built on evidence rather than claims.

Chapter 03 · Expertise

Where influence and reputation intersect.

Influence Campaigns

Influence Campaigns

Move the audience that decides your future.

We design programmes that win the rooms you don't sit in. From regulators to long-only investors, from policy makers to industry analysts, we map the decision-shapers around your business and engineer earned, owned and paid touchpoints that shift opinion.

Reputation Management

Reputation Management

Trusted counsel when reputation is on the line.

Reputation is built over decades and lost in days. We provide preparedness audits, war-gamed crisis playbooks, and 24/7 response teams, with the judgement, seniority, and control that boards facing regulatory, litigation, or media scrutiny require.

Chapter 04 · Strategic Marketing

Marketing that turns business strategy into measurable results.

We build marketing that earns its place at the board table. Brand architecture aligned to enterprise value, content engines that compound trust, B2B demand programmes calibrated to long sales cycles, and ABM motions for accounts that move the needle.

  • Market Research
  • Segmentation, Targeting, Positioning
  • ABM and Demand Generation
  • Digital, Martech and Paid Strategy
  • Brand Strategy
  • Marketing Governance and Operations

Chapter 05 · The Founders

The partners behind the practice.

Sana Maadad, Founder of Comms&

Sana Maadad

“Reputation is the only asset that compounds when you're not looking. We protect it as if it were our own.”

Read full biography
Elie, Founder of Comms&

Elie Daoud

“Marketing strategy earns its keep when it converts story into enterprise value. Anything less is tactical delivery.”

Read full biography

Chapter 06 · In Their Words

What they say when the brief is done.

Sana brings the rare combination of strategic clarity and operator-level execution. She made our IPO narrative unmissable.

Marc Hammoud

VP Investor Relations, AD Ports Group

Comms& is a trusted counsel from the outset. Discreet, fast, and always right.

Chair

Confidential Family Office

They tackled the most sensitive moment in our company's history with composure most agencies can only fake.

Group Chief Strategy Officer

Confidential Semi-Government

Second to none. Responsive, collaborative, delivers above and beyond every brief.

Tarek Kiwan

Communications Director, Gulftainer

Chapter 07 · The Journal

Perspectives from the practice.

All entries →

Chapter 08 · Engage

Let’s talk.

Quietly, in confidence, before the moment arrives. We listen first.

Open a conversation