The Founders
The partners behind the practice.
Sana Maadad.
“Reputation is the only asset that compounds when you’re not looking. We protect it as if it were our own.”
More than two decades of experience as a strategic corporate communications leader, with expertise in communications planning, reputation management and stakeholder influence.
Skilled in shaping enterprise narratives across print, digital and broadcast channels to strengthen brand equity, build trust and support strategic business goals.
Deep knowledge of media laws, regulations and ethics, with strong UAE media insight and established regional relationships.
40+
Years' experience
UAE
Native market
MENA
Regional reach
Elie Daoud.
“Marketing strategy earns its keep when it converts story into enterprise value. Everything else is decoration.”
Accomplished business and marketing executive with over twenty years of agency and in-house experience building enterprise value through brand, commercial, and communications strategies across complex, regulated environments.
Elie has advised senior executives and boards and led go-to-market strategy, revenue growth initiatives, and enterprise marketing transformations across business-to-business, business-to-government and business-to-consumer, turning strategy into sustained commercial and reputational performance.
20+
Years' experience
UAE
Native market
MENA
Regional reach
