Commanding narrative.Measured influence.

We advise leadership teams on what to say, when to say it and who needs to hear it first, across media, investors and employees. We plan it with you and then we deliver it, so your reputation holds when it matters most.

60+

Combined years of experience

40+

Mandates delivered

3

Continents covered

About

A consultancy built for moments of consequence.

Comms& is a strategic communication and marketing consultancy for leadership teams who need marketing that moves the business, a reputation that holds under pressure and value that lasts. We keep our teams senior and our costs sensible.

Most of our work begins when something important is about to change: a listing, a deal, a crisis or a new market. We help you line up the message, the timing and the trust of everyone involved, and we stay with you through delivery.

Where influence and reputation meet.

Influence Campaigns

Move the audience that decides your future.

Some of the decisions that shape your business are made in rooms you will never sit in. We map the regulators, investors, policymakers and analysts behind them, then build the earned, owned and paid touchpoints that change how they see you.

Reputation Management

Trusted counsel when reputation is on the line.

A reputation takes decades to build and days to lose. We run preparedness audits, rehearse crisis playbooks with your team and keep a response team ready around the clock, with the judgement and seniority a board needs when regulators, litigators or journalists start asking questions.

Marketing

Marketing that turns business strategy into measurable results.

We build marketing that holds its own in the boardroom: brand architecture tied to enterprise value, content that builds trust over time, B2B demand programmes paced for long sales cycles and account-based marketing for the accounts that matter most.

  • Market Research
  • Segmentation, Targeting, Positioning
  • ABM and Demand Generation
  • Digital, Martech and Paid Strategy
  • Brand Strategy
  • Marketing Governance and Operations

Founders

The partners behind the practice.

Sana Maadad, Founder of Comms&

Sana Maadad

Founder

“Reputation is the only asset that compounds when you’re not looking. We protect it as if it were our own.”

Read full biography
Elie Daoud, Managing Partner of Comms&

Elie Daoud

Managing Partner

“Marketing wins its place when the story it tells shows up in the value of the business.”

Read full biography
Synergi, implementation and BPO delivery partner

Delivery partner

Built for execution with Synergi.

Synergi is our implementation and BPO partner in the Gulf. They add hands-on marketing operations capacity across the UAE and the wider region, so the work moves from advice to delivery with the same team behind it.

  • Marketing strategy and planning
  • Social media management
  • Events and activations
  • Brand management
  • Public relations
  • Customer experience (with ICXI)
  • Fractional CMO services
  • Campaign production and rollout
Visit Synergi

What clients say when the brief is done.

Second to none. Responsive, collaborative, delivers above and beyond every brief.
Tarek KiwanCommunications Director, Gulftainer
Sana brings the rare combination of strategic clarity and operator-level execution. She made our IPO narrative unmissable.
Marc HammoudVP Investor Relations, AD Ports Group
Comms& is a trusted counsel from the outset. Discreet, fast, and always right.
ChairConfidential Family Office
They tackled the most sensitive moment in our company's history with composure most agencies can only fake.
Ross ThompsonGroup Chief Strategy & Growth Officer, AD Ports Group

Ready to command the narrative?